Healthy Little Feet
Branding and advertising campaign for the Start-rite shoes microsite.
The brief
Upmarket manufacturer and retailer of children shoes, Start-rite, require a microsite and social media campaign to educate parents on the importance of properly fitted first walking shoes. A new brand was required along with advertising and ideas for campaign progression.
Execution
The brand 'Healthy Little Feet' was created along with a microsite packed with features such as the 'Ready For Shoes Checker' and a set of flash banners. Ideas were put to Start-rite to progress the campaign after launch such as an eCRM campaign, Facebook app and live roadshows across the UK.
Disciplines covered
